Enamel pins are a creative and fun method to advertise your business. Design custom pins with your brand’s logo or create custom pins with a special design, and people can wear them on their jackets, backpacks or hats. This makes them walking billboards for your company. We've seen many businesses achieve exceptional results with enamel pins here at our company, PIPNSBACK. You may be surprised how these little-but-powerful cogs can contribute in a big way.
How Do Enamel Pins Help Your Business Stand Out?
Enamel Pins are great because they’re small, colorful and can come in whatever design you like. That means they can really demonstrate what your business is all about. When folks wear your pins, you capture the attention of other people and they become interested in your brand. And because pins are collectible, people may want to collect more than one, keeping them engaged with your company for an extended period.
Using Enamel Pins to Get to Your Audience
Enamel Pins to Reach the Right People To find the right people with your enamel pins, you should also consider what interests them. For instance, if you sold sports equipment, you could create pins that resemble various types of sports balls. The more your fans wear your pins at games, the more fans will see them and want one! In this way your pins reach people who are most likely to purchase from you.
What You Can Do with Enamel Pins to Create Buzz Around Your Brand
You can generate buzz around your brand with custom enamel pins, whether you’re doing exclusive releases or designing for events. People like to feel they are receiving something which is exclusive. They may otherwise also post pictures of your pins on social media, meaning more people discuss your brand. This excitement is a catalyst for establishing a community of fans that anxiously await what pin you will create next.
Why You Should Invest in Enamel Pins for Marketing Campaigns
Enamel pins are less expensive than other marketing materials. They don’t take long to produce, yet they can generate a lot of interest in your brand. And once someone has your pin, they could wear it for years. This provides your brand with ongoing recognition for a single fee. And of course, being small, pins are simple to hand out for free at events or add to orders for a cool little surprise.
The power of enamel pins to create customer engagement and loyalty
Your customers are also more likely to feel a sense of connection with your brand every time they pin some of your custom soft enamel pins on. You can incentivize this with a pin club, or by offering discount codes to anyone who shows off their pins on social media. The customers feel recognized and their brand loyalty is heightened more so. They’re not just purchasing a product; they’re joining your brand’s community.